Sadiya Festival is a unique initiative to promote Sadiya as a tourist destination. Located in Tinsukia district of Assam, Sadiya stands on a grassy plain surrounded by Himalayan mountain ranges. It is famous for a flower named, sotful which means ‘blessing’ or ‘desert flower’ which is very much like the jasmine flower. Sadiya is not only a place of scenic beauty but also a place of historical and cultural importance. One of the main highlights of visiting Sadiya is to be able to drive across the longest bridge in India, Dr Bhupen Hazarika Setu, more popularly known as Dhola-Sadiya bridge.
The first edition of Sadiya Festival will commence on 26th November, 2017 and will continue till February, 2018. At the festival, visitors will be able to indulge and explore music, dance, adventure sports, local cuisines and the remains of the ancient kingdom.
This initiative has been taken by the Nizarapara Youth Club, a membership based social-enterprise promoting sustainable tourism to preserve the country’s environmental heritage. The festival aims at contributing in the development of the Northeast with the help of neo-tourism concepts.